Colored gemstones are becoming increasingly popular in the Chinese market. Both the traditional favorites and the emerging varieties have become a hot spot for collection after diamonds. In the consumption chain of colored gemstones in the Chinese market, the influence of women is even more omnipresent. Among the six key players - media, PR teams of international brands, KOLs and celebrities, designers, independent jewelry brand managers and target consumers - women emerge as the most crucial roles. This presentation is narrated from the characteristics and influence of each of these roles, as well as the organic connections among five roles.