Chief Brand, Strategy & Growth Officer, GPS
Frances Diniz is a global luxury and jewelry strategist with a career spanning retail, wholesale, and manufacturing. She has held leadership roles at Richemont, like Cartier, privately held fine jewelry brands and across retail channels. Her work bridges strategy and execution across the value chain- creating growth through storytelling, innovation, and cross-sector collaboration. She has led marketing, business development, strategic partnerships and collaborations with high-profile lifestyle brands, such as Rosewood Hotels, Messika, MB&F, Ferrari, Google and META, connecting fine jewelry and watches to meaningful customer experiences.
At GPS, Frances leads brand, strategy, and growth- guiding the platform’s evolution at the intersection of tradition and technology. She has completed Stanford Continuing Studies in AI Leadership, Analytics, and Machine Learning, and currently serves on the advisory boards of Modern Luxury Silicon Valley and BizWorld, where she champions brand innovation and youth entrepreneurship.
The global gemstone industry stands at a pivotal moment. In the face of rising tariffs, evolving consumer expectations, and a rapidly changing digital landscape, GPS is presenting a new model for trade growth- driven by Agentic AI and consumer engagement. At ICA Congress 2025, GPS will unveil how intelligent agents, and personalized education can transform how gemstones are discovered, selected, and sold- while preserving the craftsmanship, ethics, and tradition that define the trade. Highlights include: 1. Introduction to A first-of-its-kind platform built specifically for the gemstone trade and its consumers. 2. Intelligent AI agents that guide clients through gemstone selection based on personal preferences, values, and style. 3. Tools that empower retailers, wholesalers, manufacturers, brands, and institutions through personalized commerce, digital education, and omnichannel storytelling. 4. A model that brings educated consumers directly to retail, lifting demand across the entire gemstone ecosystem. 5. A call to action to co-create the future of gem commerce with purpose-built, trusted, and inclusive technology. To learn more, explore partnership opportunities, or collaborate with GPS, please reach out to us at [email protected] , or contact Joe Menzie directly at [email protected] or Frances Diniz at [email protected]
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